TEST FOR TICKETS

Nearly 30% of new HIV cases in NYC come from youth, with 60% unaware they are infected. To encourage testing, we created KYSS (Know Your Status Stage), a concert where the only way to get in was to get tested.

Created at Grey/Wing. | Gold Effie Award

PRINT / OOH

TESTED BEATS PLAYLIST

Leading up to the festival, we collaborated with the headlining musicians to create exclusive "tested beats" playlists available through unique Spotify condom codes.