LIGHT THE WAY
The Olympics don’t just showcase greatness, they inspire the next generation to chase it. Xfinity’s Light the Way campaign partnered with breaking star Victor Montalvo to share his story and show how greatness today sparks greatness tomorrow. Victor went on to make history, winning the first-ever Bronze Medal for USA Breaking.
Created at Gallegos United / Directed by Michael Gracey / Choreographer by Daniel Cloud
Behind the scenes
CARDBOARD AR FILTER
Breaking hits the streets with Xfinity cardboard pop-ups. Scan to see Victor Montalvo’s moves come alive through TikTok AR — then learn his steps and show the world your own spin. We teamed up with creators to kick off the challenge and get their followers breaking too.
