LIGHT THE WAY

In pursuing greatness, you don’t just follow the light – you become it. As a sponsor of the Summer 2024 Olympics, Xfinity partnered with breaking star Victor Montalvo to share his story and how he will inspire the generation of athletes. In the end Victor won the first ever Bronze Medal in Olympic Breaking USA.

Created at Gallegos United / Directed Michael Gracey.

Behind the scenes

CARDBOARD AR FILTER

Breaking hits the streets with Xfinity cardboard pop-ups. Scan the cardboard to see Victor Montalvo’s moves come alive through TikTok AR.