snapchat pride

25% of Gen Zers expect to change their gender identity at least once in their lifetime. So we helped users redesign their pride flags to more accurately celebrate their fluidity and individuality.

Created at Snapchat.

Gaydient Flags

We gave users a way to create and customize their own pride flags, through lenses, and printed flags in partnership with LGBTQ+ owned business, Pride Basics.

PROUD PRONOUNS

We created a lens and sticker pack to encourage snapchat users to share their pronouns.