GIVE BEAUTIFULLY
Stella Artois wanted to 'Give Beautifully' during the holiday season. So, we gave New York and Buenos Aires something they didn’t have: the stars. Inspired by the brand’s name, which means 'star' in Belgian, we created a starry installation that let people walk among the stars.
Created at 360i / FWA: Site of The Day
print / ooh
event promo
BRIGHTEST STARS IN YOUR LIFE
When guests arrived, they named their brightest stars and shared a New Year's wish for them.