Know Your Status Stage
Almost 30% of new HIV cases in NYC come from youth (60% of whom don't know they carry the virus), so we needed them to get tested. But HIV is not on kids radar today or something they want to think about, so we created something they would care about. KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.
Gold Effie Awards / Silver El Sol
Artist specific social content was designed and given to them to promote on their channels.
