Ariana Grande Tour / You Want it? You got it.
For Ariana's 2019 tour we hooked up T-Mobile customers with everything they wanted. We spearheaded the partnership, led the messaging, supported LGBTQ+ rights with giant rings, turned T-Mobile stores into recording studios, and cut together this nifty case study.
We kicked off the campaign by turning T-Mobile stores into recording booths and rewarded fans with tickets. We covered your tickets if you covered “Thank U, Next.”
We created a 7 rings installation during pride month that represented each color on the rainbow flag. Every time someone posted a photo and used #ArianaWithUs we donated to the Human Rights Campaign.
MLB Player Appearances
How do you get over 300 people to wait in line at multiple T-Mobile store when there’s not a new phone launch? We did it with an in-store dugout photo-op where MLB fans could meet some of the biggest names in baseball. Not bad for a custom backdrop, bench, and a few props.
