Give Beautifully.

Stella Artois came to us asking for a way they could 'Give Beautifully' to the world this holiday. But what do we give cities like New York and Buenos Aires, who seemingly have it all? The one thing they don't have: the stars. After delving into the history of the brand, we found Stella was named after the Belgian word for "star." So, we created a real-life starry installation that invited New Yorkers and Argentinians to walk amongst the stars.

The conversation continued via instagram #GiveBeautifully